📄 Peer-Reviewed Academic Output
Year: 2022
👁️ 1 Click
Why I buy what I buy? The dynamics of brand awareness on consumers’ choice
Abstract & Summary
The full abstract for this academic publication has not been provided in the portal record. Please consult the external publisher link or contact the author for full text reprint access.
Publication Details
| Principal Author | Prof. Olanipekun Ojo (Professor) |
|---|---|
| Journal / Venue | Scopus Emerald Publishing Limited |
| Publication Year | 2022 |
| Article Clicks / Reads | 1 readers clicked (View Article) |
| DOI (Digital Object Identifier) | Not assigned / Not provided |
| Article / Publisher Link | https://doi:10.1108/978-1-80117-902-720221003 ↗ |
| Department | Business Administration |
| College / Faculty | College of Humanities, Management and Social Sciences |
| Institution | Mountain Top University, Nigeria |
📋 APA 7th Edition Citation
Ojo, O. (2022). Why I buy what I buy? The dynamics of brand awareness on consumers’ choice. Scopus Emerald Publishing Limited. https://doi:10.1108/978-1-80117-902-720221003