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Authors: A Ogungbade CLN, A Mr
Scholarly Contributions
Academic Publications
Explore peer-reviewed articles, books, conference proceedings, and groundbreaking research published by Mountain Top University faculty members.
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Total: 227 Academic Publications
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Summation: 120,940 Article Clicks & Reads
Showing publications matching "Management" (227 results)
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Authors: O Obasa
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Authors: TA Aderemi, IJ Aransiola, LB Ojo, JO Ojo, JI Okoh
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Authors: AO Ayobami
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Authors: A Mariam
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Authors: SO Obasa
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Authors: CA Mbaka, K Udeh, GC Onyeberechi
Dr. Oladipo Samson Idowu
🏛️ Accounting and Finance
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Authors: J TAIWO, S OLADIPO, O AJIBOYE, O BAANU
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Authors: Y Adedokun, IR Akintoye, SA Owolabi
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Authors: Y Adedokun, IR Akintoye, SA Owolabi
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Authors: FF Adegbie, SA Owolabi, JA Arogundade
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Authors: EI Akinyomi O. J., Oladeji, I. O., Bamwa, B., & Agama
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Authors: B 1) Taleatu, T.A., Akinyomi, O. J., & Bamwa
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Authors: B Akinyomi, O. J., Joshua, A. A., & Bamwa
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The study examines the influence of market segmentation on the productivity of Dufil Prima Foods products in Nigeria. Specifically, it investigates how demographic segmentation (age, gender, and income), geographic segmentation (location and region), and psychographic segmentation (lifestyle, interests, and preferences) affect sales performance. The study adopted a survey research design, with a population of 172 management staff and a sample size of 120 respondents determined using the Taro Yamane formula. Data were collected through structured questionnaires and analysed using descriptive and regression statistics with SPSS version 20. The findings revealed that demographic, geographic, and psychographic segmentation each had a statistically significant relationship with sales volume. The study concluded that combining these market segmentation strategies can improve sales and organisational productivity. It recommended that companies consider customers’ income, lifestyle, gender, and age when developing marketing strategies to meet the needs of different customer groups.
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Authors: SS Sobowale, AF Mulaba-Bafubiandi
Dr. Olajide-Arise Omovigho Temi
🏛️ Business Administration
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Authors: EO Olurin, SI Oladipo