📄 Peer-Reviewed Academic Output
Year: 2021
👁️ 57 Clicks
POPULARISATION OF BRAND NAME AS A GENERIC PRODUCT NAME AND CONSUMERS’PATRONAGE:(A STUDY OF GALA)
Abstract & Summary
Authors: JTO K Udeh, C A Mbaka
Publication Details
| Principal Author | Ms. Titilope OWOEYE (Assistant Lecturer) |
|---|---|
| Journal / Venue | Journal of Contemporary Social Research 5 (2), 32-45, 2021 |
| Publication Year | 2021 |
| Article Clicks / Reads | 57 readers clicked (View Article) |
| DOI (Digital Object Identifier) | Not assigned / Not provided |
| Article / Publisher Link | https://scholar.google.com/citations?view_op=view_citation&hl=en&user=2q8ctbkAAAAJ&pagesize=100&citation_for_view=2q8ctbkAAAAJ:u5HHmVD_uO8C ↗ |
| Department | Mass Communication |
| College / Faculty | College of Humanities, Management and Social Sciences |
| Institution | Mountain Top University, Nigeria |
📋 APA 7th Edition Citation
OWOEYE, T. (2021). POPULARISATION OF BRAND NAME AS A GENERIC PRODUCT NAME AND CONSUMERS’PATRONAGE:(A STUDY OF GALA). Journal of Contemporary Social Research 5 (2), 32-45, 2021. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=2q8ctbkAAAAJ&pagesize=100&citation_for_view=2q8ctbkAAAAJ:u5HHmVD_uO8C