📄 Peer-Reviewed Academic Output
Year: 2026
👁️ 59 Clicks
Symbol as a Predictor of Brand Image among Customers of First Bank Nigeria PLC
Abstract & Summary
Authors: MC Azuka, EZEE Obumneme, OE Oseimiegha
Publication Details
| Principal Author | Dr. Chinyere Azuka Mbaka (Senior Lecturer) |
|---|---|
| Publication Year | 2026 |
| Article Clicks / Reads | 59 readers clicked (View Article) |
| DOI (Digital Object Identifier) | Not assigned / Not provided |
| Article / Publisher Link | https://scholar.google.com/citations?view_op=view_citation&hl=en&user=A0GOFXkAAAAJ&pagesize=100&citation_for_view=A0GOFXkAAAAJ:IjCSPb-OGe4C ↗ |
| Department | Mass Communication |
| College / Faculty | College of Humanities, Management and Social Sciences |
| Institution | Mountain Top University, Nigeria |
📋 APA 7th Edition Citation
Mbaka, C. A. (2026). Symbol as a Predictor of Brand Image among Customers of First Bank Nigeria PLC. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=A0GOFXkAAAAJ&pagesize=100&citation_for_view=A0GOFXkAAAAJ:IjCSPb-OGe4C