📄 Peer-Reviewed Academic Output
Year: 2021
👁️ 52 Clicks
Popularisation of Brand Name as a Generic Product Name and Consumers’ Patronage: A Study of Gala Sausage Roll.
Abstract & Summary
Authors: CAMJTO Kenneth Udeh
Publication Details
| Principal Author | Dr. Chinyere Azuka Mbaka (Senior Lecturer) |
|---|---|
| Journal / Venue | Journal of Contemporary Social Research 5 (No 2), 32 - 45, 2021 |
| Publication Year | 2021 |
| Article Clicks / Reads | 52 readers clicked (View Article) |
| DOI (Digital Object Identifier) | Not assigned / Not provided |
| Article / Publisher Link | https://scholar.google.com/citations?view_op=view_citation&hl=en&user=A0GOFXkAAAAJ&pagesize=100&citation_for_view=A0GOFXkAAAAJ:Y0pCki6q_DkC ↗ |
| Department | Mass Communication |
| College / Faculty | College of Humanities, Management and Social Sciences |
| Institution | Mountain Top University, Nigeria |
📋 APA 7th Edition Citation
Mbaka, C. A. (2021). Popularisation of Brand Name as a Generic Product Name and Consumers’ Patronage: A Study of Gala Sausage Roll. Journal of Contemporary Social Research 5 (No 2), 32 - 45, 2021. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=A0GOFXkAAAAJ&pagesize=100&citation_for_view=A0GOFXkAAAAJ:Y0pCki6q_DkC