📄 Peer-Reviewed Academic Output
Year: 2015
👁️ 57 Clicks
Effect of product package on brand involvement in Consumer Goods Markets of Lagos State Nigeria
Abstract & Summary
Authors: KO Rasheed, OJ Olanipekun, AA Sydney
Publication Details
| Principal Author | Prof. Olanipekun Ojo (Professor) |
|---|---|
| Journal / Venue | American Journal of Marketing Research 1 (3), 193-200, 2015 |
| Publication Year | 2015 |
| Article Clicks / Reads | 57 readers clicked (View Article) |
| DOI (Digital Object Identifier) | Not assigned / Not provided |
| Article / Publisher Link | https://scholar.google.com/citations?view_op=view_citation&hl=en&user=4bQQzEEAAAAJ&pagesize=100&citation_for_view=4bQQzEEAAAAJ:u5HHmVD_uO8C ↗ |
| Department | Business Administration |
| College / Faculty | College of Humanities, Management and Social Sciences |
| Institution | Mountain Top University, Nigeria |
📋 APA 7th Edition Citation
Ojo, O. (2015). Effect of product package on brand involvement in Consumer Goods Markets of Lagos State Nigeria. American Journal of Marketing Research 1 (3), 193-200, 2015. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=4bQQzEEAAAAJ&pagesize=100&citation_for_view=4bQQzEEAAAAJ:u5HHmVD_uO8C