📄 Peer-Reviewed Academic Output
Year: 2016
👁️ 60 Clicks
Evaluation of selected theories as applicable to marketing and consumer research
Abstract & Summary
Authors: IO Onigbinde, JO Ojo
Publication Details
| Principal Author | Prof. Olanipekun Ojo (Professor) |
|---|---|
| Journal / Venue | Journal of Marketing and Consumer Research 27 (1), 71-80, 2016 |
| Publication Year | 2016 |
| Article Clicks / Reads | 60 readers clicked (View Article) |
| DOI (Digital Object Identifier) | Not assigned / Not provided |
| Article / Publisher Link | https://scholar.google.com/citations?view_op=view_citation&hl=en&user=4bQQzEEAAAAJ&pagesize=100&citation_for_view=4bQQzEEAAAAJ:Y0pCki6q_DkC ↗ |
| Department | Business Administration |
| College / Faculty | College of Humanities, Management and Social Sciences |
| Institution | Mountain Top University, Nigeria |
📋 APA 7th Edition Citation
Ojo, O. (2016). Evaluation of selected theories as applicable to marketing and consumer research. Journal of Marketing and Consumer Research 27 (1), 71-80, 2016. https://scholar.google.com/citations?view_op=view_citation&hl=en&user=4bQQzEEAAAAJ&pagesize=100&citation_for_view=4bQQzEEAAAAJ:Y0pCki6q_DkC