Area(s) of Specialization/Research Interests
MARKETING (CONSUMER BEHAVIOUR), BRAND MANAGEMENT, ENTERPRENEURSHIP
Profile
I HOLD A B.Sc.(HONS) DEGREE IN MASS COMMUNICATION FROM THE UNIVERSITY OF LAGOS AS WELL AS MASTERS' DEGREES IN BUSINESS ADMINISTRATION,MBA; INTERNATIONAL LAW & DIPLOMACY AND MARKETING FROM OBAFEMI AWOLOWO UNIVERSITY,ILE IFE AND UNIVERSITY OF LAGOS RESPECTIVELY. MY AREA OF INTEREST/SPECIALIZATION INCLUDE MARKETING, BRAND MANAGEMENT AND ENTERPRENEURSHIP.
Academic Credentials
B.Sc. (1982);MBA (1987);MILD (2005); M.Sc (2010); PhD (2015)
Professional Association
NATIONAL INSTITUTE OF MARKETING NIGERIA; INSTITUTE OF ENTREPRENEURS OF NIGERIA; INSTITUTE OF MANAGERIAL ECONOMISTS
Publications
| 1 | Eze, B. Uchenna, Ojo, J. Olanipekun, Adedeji, A. Akeem & Nwaba, E. Kanayo (2018) “Business Environmental Factors and Small & Medium Enterprises Survival in Oyo State, Nigeria”, LASU Journal of Business Review; Vol. 5 (1); pp. 147 -160.-Updated on: 18Jan24 | |
|---|---|---|
| 2 | Olufemi, S. Omoyile, Wahid , D. Olanipekun, Ojo, James Olanipekun, Bashiru, A Bello & 4 ors (2023) “Dynamic Stochastic Interaction of Globalization and Industrial Development in Nigeria: A Curse or Cure? Journal innovations, Num 71 (Scopus indexed)pp. 1108-1118.-Updated on: 18Jan24 | |
| 3 | Aderemi,T.A., Aransiola,I.J, Ojo,L.B, Ojo,James Olanipekun and Okon,J.I.(2022).Does Entreneurship Financing Contribute to Industrial Development in Nigeria ?Evidence from Small and Medium Scale Enterprises’, World Review of Entrepreneurship, Management and Sustainable Development, Vol.18,Nos 5/6,pp.592-601(Scopus indexed).-Updated on: 18Jan24 | |
| 4 | Ojo, James Olanipekun & Adelekan, S.A. (2022). Why I buy what I buy? The dynamics of brand awareness on consumers’ choice. Entrepreneurship and Post-Pandemic Future. Scopus Emerald Publishing Limited, Bingley, doi:10.1108/978-1-80117-902-720221003 pp.73 –86.-Updated on: 18Jan24 | |
| 5 | Adelekan, S.A. & Ojo, James Olanipekun (2022). Social entrepreneurship and covid-19: impact, challenges and opportunities in Nigeria. Entrepreneurship and Post-Pandemic Future. Scopus Emerald Publishing Limited, Bingley, doi:10.1108/978-1-80117-902-720221003 pp. 23–37. 53.-Updated on: 26Jan23 | |
| 6 | Aderemi,T.A.,Aransiola,I.J,Ojo,L.B,Ojo,James Olanipekun and Okon,J.I.(2022).Does Entreneurship Financing Contribute to Industrial Development in Nigeria ?Evidence from Small and Medium Scale Enterprises’, World Review of Entrepreneurship, Management and Sustainable Development, Vol.18,Nos 5/6,pp.592-601(Scopus indexed)-Updated on: 26Jan23 | |
| 7 | Ojo, James Olanipekun & Adelekan, S.A. (2022). Why I buy what I buy? The dynamics of brand awareness on consumers’ choice. Entrepreneurship and Post-Pandemic Future. Scopus Emerald Publishing Limited, Bingley, doi:10.1108/978-1-80117-902-720221003 pp.73 –86.-Updated on: 26Jan23 | |
| 8 | Mojeed M. OLOGUNDUDU, Ojo,James Olanipekun, P.A Erigbe & O.O. OLUYOMI (2021). Appraisal of the global airline performance amidst COVID-19 in the Digital Era: Evidence from Emirate Airline. MTU-ICE, November 2021-Updated on: 26Jan23 | |
| 9 | Adelekan S. A., Ojo James Olanipekun & Worimegbe P. M., (2021). Coopetition and Small Firms Value Creation. European Journal of Business Science and Technology, 7(2), 133-152. (Scopus, Mendel University in Brno, Q2)-Updated on: 26Jan23 | |
| 10 | Adelekan, S. A., Aderinto C. O, Ojo James Olanipekun & Ashade O. (2021). Gamification and Small and Medium Enterprises Internationalisation. Dominican Journal of Management and Social Sciences, 1(1), 1-19.-Updated on: 26Jan23 | |
| 11 | Ojo, James Olanipekun, Bako,Y.A and Olopade, O.J(2021).”Corona Virus and its effect on Survival of Small & Medium Scale Buisnesses in Nigeria”-Experience from Abeokuta, Ogun State. MTU Journal of Entrepreneurship and Sustainable Development. 3 (1). 17-27-Updated on: 31May22 | |
| 12 | Okon.j.Ifeanyi, Ojo, James Olanipekun and Aderemi,Timothy Ayomide(2021).”Do Microfinace Institutions PlaySufficient Roles in Enterpreneurship Development in Ogun State? Empirical evidence from Sango Ota Industrial Area”. Journal of Academic Research in Economics, Vol.13 (1) pp.57-71-Updated on: 31May22 | |
| 13 | Kesinro R. Olalekan and Ojo, James Olanipekun (2020). “Advertising and Consumer Protection in the Foods Industry in Lagos State, Nigeria” MTU Journal of Entrepreneurship and Sustainable Development,(MTUJESD) , Vol. 2, No.1. ISSN: 2714-3163 pp. 51-59.-Updated on: 31May22 | |
| 14 | Ologundudu, M. Mojeed, Ojo, James Olanipekun and Olawepo, Qudus (2019). “Gender Enterprises Ownership and Entrepreneurship Development in Nigeria: A Quantitative Approach”. MTU Journal of Entrepreneurship and Sustainable Development, (MTUJESD) , Vol. 1, No.1. pp. 28-44.-Updated on: 31May22 | |
| 15 | Ologundudu, M. Mojeed and Ojo, James Olanipekun (2019). “Corporate Governance, Entrepreneurship and Economic Development in Nigeria” International Journal of Management Studies and Social Science Research, Vol. 1, No.2. pp. 1-16 .-Updated on: 31May22 | |
| 16 | Eze, B. U., Adelekan, Saidi A. , Ojo, James Olanipekun and Erigbe, P.A. (2019) “Emotional Intelligence and Job Performance of Frontline Employees of selected Micro Finance Banks, MFBs, in Lagos, Nigeria” University of Benin Management Sciences Review ; Vol. 10, No. 1, pp. 99-106.-Updated on: 31May22 | |
| 17 | Adelekan, Saidi A, Erigbe, P.A., Ojo, James Olanipekun and Toriola, A.K. (2019) “Knowledge Management and Manufacturing Firms’ Performance in Nigeria” HallMark University Journal of Management & Social Sciences (HUJMSS); Vol. 1, No. 2, pp. 69-75-Updated on: 31May22 | |
| 18 | Oladimeji, M. Sanjo, Opaluwa, Shehu, Odunayo, H. Adewale and Ojo, James Olanipekun (2019) “Effects of Resource Based and Institutional Induced Entry Strategies on the Performance of Internationalized Nigerian Insurance Companies” HallMark University Journal of Management & Social Sciences (HUJMSS); Vol. 1, No. 1, pp. 79-86.-Updated on: 31May22 | |
| 19 | Adelekan S. Adedeji and Ojo, James Olanipekun (2018).“The Influence of Hybrid Strategy on Performance of CWAY Food Beverages Nigeria Limited” LASU Journal of Manage Sciences (LASUJMS) Vol. 4, No. 1. pp. 80-92-Updated on: 31May22 | |
| 20 | Adelekan S. Adedeji and Ojo, James Olanipekun (2018). “Human Resource Information System and Organizations’ Performance In selected Banks in Lagos State, Nigeria” International Organization of scientific Research, Vol. 20, No. 4. ISSN 2319-7668 pp. 67-78-Updated on: 31May22 | |
| 21 | Olaniyan, Solomon Toyin, Ojo, James Olanipekun and Taiwo, Omobolanle (2018). “Effect of Strategic Entrepreneurial Orientation on Sales Growth of SMEs in Lagos State”.UniOsun International Journal of Business Administration (UIJBA),Vol. 2 ,No.2 pp. 118-135-Updated on: 31May22 | |
| 22 | Ojo, James Olanipekun and Kesinro R. Olalekan (2017). “An Empirical Analysis of Dominant Awareness Level as Catalyst for Consumer Loyalty in the Automotive Lubricants Industry of Lagos State, Nigeria”. Noble International Journal of Business and Management Research; Vol. 1, No. 7, pp. 118-122.-Updated on: 31May22 | |
| 23 | Kesinro R. Olalekan and Ojo, James Olanipekun (2017). “Customer Brand Commitment: An Empirical Evidence from FMCG Markets of Lagos Sate, Nigeria” Journal of Research in Humanities and Social sciences; Vol. 2, No.1 .pp. 138-141.-Updated on: 31May22 | |
| 24 | Adedayo, S. Oludare and Ojo, James Olanipekun (2017).“Family Owned Business (FOB) Succession and Sustainability: Evaluation of some Selected Theories Applicable to FOB Succession Research in Nigeria”. Prudent Research Journal of Business Management and Economics;Vol. 1 (1), pp.1-11.-Updated on: 31May22 | |
| 25 | Ojo, James Olanipekun and Adedayo,S.Oludare (2017). “Analysis of some selected Theories Applicable to Consumer Behaviour Research”. Pyrex Journal of Business and Finance Management Research; Vol.3 No.4. Pp.112-120.-Updated on: 31May22 | |
| 26 | Ojo, James Olanipekun, Kesinro R. Olalekan and Ojo, Oladipupo (2016). “Brand Recall and Consumer Purchase Behaviour in Automotive Lubricants Markets of Lagos State, Nigeria”. International Journal of Research and Current Development; Vol. 2, No 8. pp. 156-161.-Updated on: 31May22 | |
| 27 | Onigbinde, I. Oladepo and Ojo, James Olanipekun (2016). “Marketing Research and the Potentials of SMEs in Sub-Saharan Africa: Conceptual Evidence from Nigeria” International Journal of Marketing Studies; Vol. 8, No.5. ISSN 1918 -719X pp. 104-113.-Updated on: 31May22 | |
| 28 | Onigbinde, I. Oladepo and Ojo, James Olanipekun (2016). “Evaluation of Selected Theories as Applicable to Marketing and Consumer Research” Journal of Marketing and Consumer Research; Vol. 27, ISSN 2422 -8451 pp. 71-80.-Updated on: 31May22 | |
| 29 | Adedayo, S. Oludare and Ojo, James Olanipekun (2016). “Family Conflict and Sustainability of Family Owned Businesses in Lagos and Ogun States, Nigeria” Pyrex Journal of Business and Finance Management Research; Vol. 2, No. 8. ISSN 2985 -8860 pp. 89-96.-Updated on: 31May22 | |
| 30 | Ojo, James Olanipekun and Kesinro R. Olalekan (2016). “Brand Dominant-Awareness and Consumer Loyalty in Auto-Lubricants Markets of Lagos State, Nigeria”. Asian Research Journal of Business Management; Vol. 4, No 1. ISSN 2321-9246. pp. 165-176.-Updated on: 31May22 | |
| 31 | Adedayo, S. Oludare, Ojo, James Olanipekun and Ojo, Oladipupo (2016). “Planning for Succession and Firm’s Sustainability: Evidence from Family Owned Businesses in Lagos and Ogun States, Nigeria” Issues in Business Management and Economics; Vol. 4, No. 6. ISSN 2350 -157X pp. 63-69.-Updated on: 31May22 | |
| 32 | Kesinro, R. Olalekan, Ojo, James Olanipekun and Adenugba.A.Adetunji (2015).”Product Package and Customer Brand Commitment in Food and Beverages Markets of Lagos State”, European Journal of Business, Economics and Accountancy; Vol. 3. No 6 ISSN 2056-6018 pp. 44-55.-Updated on: 31May22 | |
| 33 | Kesinro R. Olalekan and Ojo, James Olanipekun (2016). “An Empirical Analysis of Consumer Brand Involvement in the Food Industry of Lagos Sate, Nigeria” Journal of Research in Humanities and Social sciences; Vol. 1, No.1 .pp. 35-39.-Updated on: 31May22 | |
| 34 | Kesinro, R. Olalekan, Ojo, James Olanipekun and Elueze Chidinma (2015). “Wage Inequality and Work Performance in the Food Industry of Ogun State, Nigeria”. European Journal of Research and Reflection in Management Sciences; Vol. 4. ISSN 2056-5992 pp. 55-62.-Updated on: 31May22 | |
| 35 | Kesinro R. Olalekan, Ojo, James Olanipekun and Akinsunmi A. Sydney (2015). “Effect of Product Package on Brand Involvement in Consumer Goods Market of Lagos State, Nigeria” American Journal of Marketing Research. Vol. 1, No. 3.pp. 193-200.-Updated on: 31May22 | |
| 36 | Ojo, James Olanipekun, Kesinro R. Olalekan and Akinsunmi A. Sydney (2015). “Brand Recognition and Impulse Buying Behaviour of Automotive Lubricants Customers in Lagos State, Nigeria”. European Journal of Business, Economics and Accountancy. Vol. 3, No 5. ISSN 2056-6018. pp. 51-63.-Updated on: 31May22 | |
| 37 | Ojo, James Olanipekun and Kesinro R. Olalekan (2016). “Top-of-Mind Awareness and Customer Repeat-Purchase Behaviour: Evidence from Automotive Lubricants’ Market of Lagos State, Nigeria”. Journal of Global Economics Management and Business Research. Vol. 6, No. 2. ISSN2454-2504, pp. 96-104.-Updated on: 31May22 |