Picture of UDEH kenneth Chekwube

UDEH kenneth Chekwube Dr., Department of Mass Communication

Area(s) of Specialization/Research Interests

Development Communication, Digital Media and Multimedia Journalism

Profile

Dr Kenneth Udeh is a Lecturer in Mass Communication Department, Mountain Top University, Nigeria. He has published over 21 articles in peer-reviewed academic journals, with wide experience in teaching, research, and community development services. He completed his Ph.D. in Public Health Communication in the Department of Mass Communication University of Nigeria Nsukka in 2018. His research interest is in Health Communication, Digital Media, and Multimedia Journalism. He has presented scholarly papers at international conferences. After his Master’s Degree in Print Media from the Department of Mass Communication University of Nigeria, Nsukka in 2013 and Bachelor’s Degree in Mass Communication, Enugu State University of Science and Technology, Enugu in 2007; He proceeded to Wesley University, Ondo, were he lectured in Mass Communication Department before joining the service of Mountain Top University. He is a member of the African Council for Communication Education (ACCE); the Association of Communication Scholars and Professionals of Nigeria (ACSPN). He is married and blessed with children.

Academic Credentials

Ph.D. 2018; M.A. 2013; B.Sc 2007.

Professional Association

African Council for Communication Education (ACCE); Association of Communication Scholars and Professionals of Nigeria (ACSPN)

Publications

1 Mbaka C.A., Udeh, K. & Onyeberechi, G.C. (2022). Social Media Utilization for News Gathering in Lagos Metropolis: Avoiding the Fake News. SUA Journal of Management and Social Sciences. V.3, P.87-93.
2 Njoku, C., Ngene AH., Udeh K., Chukwuma U.A., & Oyeduntan A,E. (2021).Communicating Anti-malaria Drugs amongst ‘A’Group Genotype in South East Nigeria. Clinic of Surgery. 6 (11); 1-9.
3 Udeh, K., Mbaka, C.A., Eze, E.O & Otiotio, E. (2021). Symbols as a Predictor of Brand Image Among Customers of First Bank Nigeria Plc. International Journal of African language and Media studies. Vol.1, No.
4 Talabi, F.O., Udeh, K., Anibueze A.U., Talabi, J.M., Aiyesimoju, A.B., Oyetuntan, E.A. & Gever, V.C. (2021). Impact of Interactive Television Instruction (ITV) on Problem Solving Skills Among Out- of- school children in Northern Nigeria. Child and Youth Service(Routledge Taylor & Francis group).
5 Obodo, E., Odoh, G.C., Udeh, K., Odoh, N.S., Gever, V. C., Onuorah, C. (2021). Measuring The Impact Of Visual Multimedia On Awareness, Alertness and Behavioural Intention Towards Kidnapping Prevention Measures Among Secondary Students in Nigeria. Journal of Asian and African Studies,
6 Mbaka, C.A., & Udeh, K. (2021). The Use of TV Commercials in Retention Of Consumer Patronage: A study of Airtel Nigeria. Christopher University Journal of Management and Social Science (CUJMSS), 1(1), 10-230.
7 Udeh, K., Mbaka, C.A., & Owoeye, J, T. (2021). Popularization of Brand Name As A Generic Product Name and Consumer’s Patronage. KSU Journal of Contemporary Social Sciences Research, 1(1), 32-45
8 Mbaka, C.A., Udeh, K., & Onyeberechi, G. C. (2021). Social Media Utilization For News Gathering By Print Media Journalists in Lagos. SUA Journal of Communication And Media Studies, 1(1).
9 Oni, B.O., Mbaka, C.A., Udeh, K., & Richard, F.S. (2020). Perception and Attitude Of Social Media Users To The #Metoo Campaign. MTU Journal of Humanities Management and Social Sciences, 2(1), 319-340.
10 Mbaka, C.A., Udeh, K., & Arugbemi, G.O. (2020). Influence Of Online Pop-up Advertising On Students Buying habit: A Study of Mountain Top University Students. MTU Journal of Entrepreneurship and Sustainable Development 2(1), 121-138.
11 Udeh, K., Mbaka, C. A., & Eze, E.O. (2019). Social Media as a Tool for Propagation of Marlian Memes Among Students of University of Lagos. Journal of Management Sciences, Enugu State University of Science & Technology, 12 (1)
12 Udeh, K., Obiora, E., & Unwuchola, A.A. (2019). Newspaper Priming Of IPOB Agitation: Implication For National Security. International Journal of Media and Security Studies l 2(2).
13 Odionye, C. M., Udeh, K., & Unwuchola, A. A. (2018). Uses And Applications Of Information And Communication Technology (ICT) In Nigerian University Libraries: The Case of University of Nigeria Library. Fuoye Journal of Communication, 2(I), 111- 129.
14 Ekwe O., Udeh, K., & Unwuchola, A.A. (2018). NAFDAC's "Buy and Scratch" Media Campaigns And The Control Of Counterfeit Drug in Nigeria: An Explicatory Review. Esut Journal of Media Studies, Department of Mass Communication, Enugu State University of Science and Technology, 12 (1), 143-152.
15 Udeh, K., Atakulu, N., & Unwuchola, A. A. (2017). The Influence of Roll Back Malaria Campaign On Malaria Prevention And Control In Rural Areas Of Ebonyi State. Fuoye Journal of Communication, I (I), 133-144.
16 Udeh, K., Unwuchola, A. A., & Atakulu, N. (2017). Communication Help-Lines As A Response System to Emergencies in Enugu State. Nasarawa Journal of Multimedia and Communication Studies, Department of Mass Communication, Nasarawa State University, Keffi, Nasarawa State, Nigeria, I (I), 99-111.
17 Udeh, K., Obiora, E., & Ezeh, E, O. (2017). Newspaper Coverage of Southern Kaduna Crises. Benin Media Com Journal for Critical Media Research Evaluation and Analysis, 11, 93-106.
18 Unwuchola, A. A., Adinlewa, A., & Udeh, K. (2017). An Appraisal of the Role of the New Media as a Tool for Participatory Democracy in Nigeria. Journal of Media and Communication Currents, University of Maiduguri, Nigeria, I (I), 69-87.
19 Unwuchola, A. A., Udeh, K., & Anchor, A.S. (2017). Effect of Online Dating Amongst Students Of Tertiary Institutions In Kogi State. Journal of Social Sciences and Public Policy, 9(2), 40-59. https://www.cenresinjournals.com
20 Didiugwu, I., Udeh, K., & Apeh, A. C. (2016). Analysis of the Influence of Media Campaigns on Vesico Vaginal Fistula Prevention and Control in NorthWest Nigeria. International Research Journal of human Resources and Social Sciences (4) 2, ISSN (Paper) 2224-5766 ISSN (Online) 2225- 0484.
21 Okofor, C.O., Udeh, K., and Apeh, A.C. (2015). Public Rating of President Buhari’s Anti-Corrution Campaign. Esut Journal of Media Studies, Department of Mass Communication, Enugu State University of Science and Technology, 9(1), 89-97.