Picture of UDEH kenneth Chekwube

UDEH kenneth Chekwube Dr., Department of Mass Communication

Area(s) of Specialization/Research Interests

Development Communication, Digital Media and Multimedia Journalism

Profile

Dr Kenneth Udeh is a Lecturer in Mass Communication Department, Mountain Top University, Nigeria. He has published over 21 articles in peer-reviewed academic journals, with wide experience in teaching, research, and community development services. He completed his Ph.D. in Public Health Communication in the Department of Mass Communication University of Nigeria Nsukka in 2018. His research interest is in Health Communication, Digital Media, and Multimedia Journalism. He has presented scholarly papers at international conferences. After his Master’s Degree in Print Media from the Department of Mass Communication University of Nigeria, Nsukka in 2013 and Bachelor’s Degree in Mass Communication, Enugu State University of Science and Technology, Enugu in 2007; He proceeded to Wesley University, Ondo, were he lectured in Mass Communication Department before joining the service of Mountain Top University. He is a member of the African Council for Communication Education (ACCE); the Association of Communication Scholars and Professionals of Nigeria (ACSPN). He is married and blessed with children.

Academic Credentials

Ph.D. 2018; M.A. 2013; B.Sc 2007.

Professional Association

African Council for Communication Education (ACCE); Association of Communication Scholars and Professionals of Nigeria (ACSPN)

Publications

1 Okeibunor, N.B., Okoro, N., Udeh, K., Ugwuoke, C.J., Oberiri, D.A., Gever, V.C (2022).Modeling the Effect of Cooperate on the Organizational Image of selected insurance Companies in Edo State, Nigeria Journal.sagepublication.com. SageOpen DOI;10.1177/21582440221132733-Updated on: 08Feb23
2 Udeh, K., Eze, N.S., Okoh, S.E.& Mbaka, C.A. (2022). Lagos Residents’ Opinion on the Effect of Television Programmes on Public Awareness of Waste Management in Lagos. Journal of Management Sciences, Enugu State University of Science & Technology, 20 (1), Http://jmsesut.com-Updated on: 08Feb23
3 Mbaka C.A., Udeh, K. & Onyeberechi, G.C. (2022). Social Media Utilization for News Gathering in Lagos Metropolis: Avoiding the Fake News. SUA Journal of Management and Social Sciences. V.3, P.87-93.-Updated on: 26Jun22
4 Njoku, C., Ngene AH., Udeh K., Chukwuma U.A., & Oyeduntan A,E. (2021).Communicating Anti-malaria Drugs amongst ‘A’Group Genotype in South East Nigeria. Clinic of Surgery. 6 (11); 1-9.-Updated on: 26Jun22
5 Udeh, K., Mbaka, C.A., Eze, E.O & Otiotio, E. (2021). Symbols as a Predictor of Brand Image Among Customers of First Bank Nigeria Plc. International Journal of African language and Media studies. Vol.1, No.-Updated on: 26Jun22
6 Talabi, F.O., Udeh, K., Anibueze A.U., Talabi, J.M., Aiyesimoju, A.B., Oyetuntan, E.A. & Gever, V.C. (2021). Impact of Interactive Television Instruction (ITV) on Problem Solving Skills Among Out- of- school children in Northern Nigeria. Child and Youth Service(Routledge Taylor & Francis group).-Updated on: 26Jun22
7 Obodo, E., Odoh, G.C., Udeh, K., Odoh, N.S., Gever, V. C., Onuorah, C. (2021). Measuring The Impact Of Visual Multimedia On Awareness, Alertness and Behavioural Intention Towards Kidnapping Prevention Measures Among Secondary Students in Nigeria. Journal of Asian and African Studies,-Updated on: 26Jun22
8 Mbaka, C.A., & Udeh, K. (2021). The Use of TV Commercials in Retention Of Consumer Patronage: A study of Airtel Nigeria. Christopher University Journal of Management and Social Science (CUJMSS), 1(1), 10-230.-Updated on: 26Jun22
9 Udeh, K., Mbaka, C.A., & Owoeye, J, T. (2021). Popularization of Brand Name As A Generic Product Name and Consumer’s Patronage. KSU Journal of Contemporary Social Sciences Research, 1(1), 32-45-Updated on: 26Jun22
10 Mbaka, C.A., Udeh, K., & Onyeberechi, G. C. (2021). Social Media Utilization For News Gathering By Print Media Journalists in Lagos. SUA Journal of Communication And Media Studies, 1(1).-Updated on: 26Jun22
11 Oni, B.O., Mbaka, C.A., Udeh, K., & Richard, F.S. (2020). Perception and Attitude Of Social Media Users To The #Metoo Campaign. MTU Journal of Humanities Management and Social Sciences, 2(1), 319-340.-Updated on: 26Jun22
12 Mbaka, C.A., Udeh, K., & Arugbemi, G.O. (2020). Influence Of Online Pop-up Advertising On Students Buying habit: A Study of Mountain Top University Students. MTU Journal of Entrepreneurship and Sustainable Development 2(1), 121-138.-Updated on: 26Jun22
13 Udeh, K., Mbaka, C. A., & Eze, E.O. (2019). Social Media as a Tool for Propagation of Marlian Memes Among Students of University of Lagos. Journal of Management Sciences, Enugu State University of Science & Technology, 12 (1)-Updated on: 26Jun22
14 Udeh, K., Obiora, E., & Unwuchola, A.A. (2019). Newspaper Priming Of IPOB Agitation: Implication For National Security. International Journal of Media and Security Studies l 2(2).-Updated on: 26Jun22
15 Odionye, C. M., Udeh, K., & Unwuchola, A. A. (2018). Uses And Applications Of Information And Communication Technology (ICT) In Nigerian University Libraries: The Case of University of Nigeria Library. Fuoye Journal of Communication, 2(I), 111- 129.-Updated on: 26Jun22
16 Ekwe O., Udeh, K., & Unwuchola, A.A. (2018). NAFDAC's "Buy and Scratch" Media Campaigns And The Control Of Counterfeit Drug in Nigeria: An Explicatory Review. Esut Journal of Media Studies, Department of Mass Communication, Enugu State University of Science and Technology, 12 (1), 143-152.-Updated on: 26Jun22
17 Udeh, K., Atakulu, N., & Unwuchola, A. A. (2017). The Influence of Roll Back Malaria Campaign On Malaria Prevention And Control In Rural Areas Of Ebonyi State. Fuoye Journal of Communication, I (I), 133-144.-Updated on: 26Jun22
18 Udeh, K., Unwuchola, A. A., & Atakulu, N. (2017). Communication Help-Lines As A Response System to Emergencies in Enugu State. Nasarawa Journal of Multimedia and Communication Studies, Department of Mass Communication, Nasarawa State University, Keffi, Nasarawa State, Nigeria, I (I), 99-111.-Updated on: 26Jun22
19 Udeh, K., Obiora, E., & Ezeh, E, O. (2017). Newspaper Coverage of Southern Kaduna Crises. Benin Media Com Journal for Critical Media Research Evaluation and Analysis, 11, 93-106.-Updated on: 26Jun22
20 Unwuchola, A. A., Adinlewa, A., & Udeh, K. (2017). An Appraisal of the Role of the New Media as a Tool for Participatory Democracy in Nigeria. Journal of Media and Communication Currents, University of Maiduguri, Nigeria, I (I), 69-87.-Updated on: 26Jun22
21 Unwuchola, A. A., Udeh, K., & Anchor, A.S. (2017). Effect of Online Dating Amongst Students Of Tertiary Institutions In Kogi State. Journal of Social Sciences and Public Policy, 9(2), 40-59. https://www.cenresinjournals.com-Updated on: 26Jun22
22 Didiugwu, I., Udeh, K., & Apeh, A. C. (2016). Analysis of the Influence of Media Campaigns on Vesico Vaginal Fistula Prevention and Control in NorthWest Nigeria. International Research Journal of human Resources and Social Sciences (4) 2, ISSN (Paper) 2224-5766 ISSN (Online) 2225- 0484.-Updated on: 26Jun22
23 Okofor, C.O., Udeh, K., and Apeh, A.C. (2015). Public Rating of President Buhari’s Anti-Corrution Campaign. Esut Journal of Media Studies, Department of Mass Communication, Enugu State University of Science and Technology, 9(1), 89-97.-Updated on: 26Jun22