Picture of Oni Babatunde Olagoke

Oni Babatunde Olagoke Professor, Department of Mass Communication

Area(s) of Specialization/Research Interests

International Communication, Integrated Marketing Communication

Profile

Research Interests: 1. The dynamics and nature of mass communication under changing social, political, economic and technological factors: 2. Television and digital media presentations/representations and societal values. 3. Digital Humanities as a new direction in the study of societal interaction with communication technology and other technologies. 4. Liberation Technologies: Information and Communication Technologies (ICT) as tools of economic, political and healthcare liberation among populations across the world. 5. Mass media, Soft Power and Public Diplomacy.

Academic Credentials

BA (International Journalism) 1996, MA (Electronic Media Journalism) 1998, PhD (Social Philosophy of Mass Communication) 2001.

Professional Association

Associate member, Advertising Practitioners' Council of Nigeria; Associate member, Nigeria Institute of Public Relations Member, ACSPN Member, ACCE

Publications

1 Mbaka, Chinyere, A., Oni, Babatunde, O., Udeh, K., Richard, S. F. (2020) Perception and Attitude of Social Media Users In Nigeria To The #MeToo Campaign. Mountain Top University Journal of Humanities, Management and Social Sciences (MTU-JHUMASS), Vol. 2, N1.
2 Oni, Babatunde O. and Anaeto, Solomon G. (2020) The Mass Media and Social Responsibility Theory: Matters Arising. Mountain Top University Journal of Humanities, Management and Social Sciences (MTU-JHUMASS), Vol. 2, N1.
3 Oni, Babatunde O. (2020) Salient Issues and Trends in Out of Home Advertising Practice and Regulation: A Diffusion of Innovation from Lagos. Mountain Top University Journal of Entrepreneurship and Sustainable Development. Vol. 2, N1. pp. 67-74.
4 Oni, Babatunde O. and Ologbo Oghenetega O, (2018) Readers’ Perception of the Effects of Security Reportage in Nigerian Newspapers. Mountain Top University Journal of Humanities, Management and Social Sciences (MTU-JHUMASS), Vol. 1, N2. pp. 239-270
5 Oni, Babatunde O. and Fasanmi, O. T. (2018). Reading the Media as they Read you: The Imperative of Including Media Literacy in General Studies Programmes in Tertiary Education, Journal of Specialized and Professional Education (TASUED JOSPED), Vol.2, N2. pp. 117-130.
6 Oni, Babatunde O., Oloyede Bayo I., Adefemi, Oluwole V. (2017). Chinese Soft Power and CCTV: Between Exposure to Television Content and Awareness of Chinese Effort at Public Diplomacy in Nigeria. EBSU Journal of Mass Communication. Vol. 4. N1. pp. 79-88.
7 Oni, Babatunde O. (2016). Risk Communication and Balance of Influence: Asymmetries in Communicative, Informational and Risk Roles in the Ebola Crisis in Nigeria, Caleb Journal of Social and Management Sciences. Vol 1 No 2, 2015/Vol 2 No 1, 2016. pp. 100-
8 Oloyede, I. B., Oni, B. O., Adefemi, V. O. (2015) Religion and Media in a Plural Society. The Nigerian Experience. Bulletin of the Peoples’ Friendship University of Russia. Scientific Journal Series. No 3, 2015, pp.65-79.
9 Oloyede, I. B., Oni, B. O., Adefemi, V. O. (2015) Religion and Media in a Plural Society. The Nigerian Experience. Bulletin of the Peoples’ Friendship University of Russia. Scientific Journal Series. No 3, 2015, pp.65-79.
10 Oni, Babatunde Olagoke (2014) Online Communities and Protest Actions. The Social Meaningfulness of the Internet as Tool for Policy Criticism. Bulletin of the Peoples’ Friendship University of Russia. Scientific Journal Series. No 3, 2014, pp.72-83
11 Oni, B.O., (2013) Postmodern Culture and its Reflection in Nigerian Music Videos, OYE: Ogun Journal of Arts, Vol. 19, June. pp. 41-55.
12 Oni B. O. (2000) Nigerian University. Silence in the Storm, University, N1, Moscow. RPFU. pp. 25-29
13 Oni B. O., Oloyede I. B., Ifeduba E. (2013) Contemporary Christian Organizations in the Development of Mass Communication in Nigeria: An Exploratory Study, Journal of New Media and Mass Communication, IISTE, New York. Vol. 16, 2013. pp. 9-16
14 Anaeto, S.G., Oni, Babatunde O. (2012). The Internet in Religious Communication, International Journal of Social Science and Humanities Review, Vol 3. N1, 2012. pp. 125-130
15 Oni, Babatunde (2007) The Russian Mass Media In The Reform Period of The 1990s and Beyond, Journal of Communication and Society, Vol. 2, N1,  OOU, Dept. of Mass Comm.
16 Oni, Babatunde (2005) Risk Society and Power Locations in Communicative Discourse, Journal of Communication and Society, Vol. 1, No. 1, OOU, Dept. of Mass Comm.