Picture of Mbaka Chinyere Azuka

Mbaka Chinyere Azuka Dr., Department of Mass Communication

Area(s) of Specialization/Research Interests

Communication, Language and Media for Development, Health Communication, Uses and Effects of Communication Media and Tools, Digital Communication and Multimedia Production, Children and Gender Studies


Dr Chinyere Azuka Mbaka is a communication and language scholar with over ten years experience at the tertiary education level. She has a first degree in English and a Masters and Doctorate in Communication and Language Arts. Her research interests are centered around the uses and effects of the application of communication media, gadgets and tools for development purposes. Her PhD thesis is in Health Communication and that has greatly spurred her interest in health promotion and advocacy. Dr Mbaka is a healthy living advocate and a health fitness and lifestyle coach. Dr Mbaka has published quite a number of academic papers in reputable academic journals both locally and internationally and has equally attended academic conferences, workshops and seminars both in Nigeria and abroad, where she presented research papers and progress reports. She is a member of some professional bodies in her field and this includes: member, African Council in Communication Education (ACCE), member, Association of Communication Scholars and Practitioners of Nigeria (ACSPN), member, International Readers' Association (IRA), member, Communication for Development Network (CDN) among others. Since joining the services of Mountain Top University, Dr Mbaka has contributed immensely to the growth and development of the University. She has served and is currently serving in various committees and units in one capacity or the other. This includes: Coordinator, Department of Mass Communication, Chairperson, Media and Editorial Unit, University Orator, Member, Board of MTU Ventures, Member, MTU Publicity Committee, Member, MTU Time Table Committee, Deputy Director, MTU Centre for Apprenticeship and Community Relations, among others. All these experiences have equipped her with the administrative and leadership skills needed to navigate the course of a university career. Dr Chinyere Azuka Mbaka is a teacher, a researcher, an editor, a copy writer, speaker, mentor, coach, trainer, creative designer and a minister of the gospel of our Lord Jesus Christ. She is happily married with children.

Academic Credentials

BA - 1999 MA - 2007 PhD - 2018

Professional Association

Member, ACCE Member, ACSPN Member, IRA Member, IAMCR Member, CDN


1 Mbaka, C.A. Udeh, K. & Onyeberechi, G. 2021. Social Media Utilization for News Gathering by Print Media Journalists in Lagos Metropolis. GVU Journal of Communication Studies. Vol. 3, pp 87 - 97.
2 Kenneth Udeh, Chinyere Azuka Mbaka & Julianah Titilope Owoeye 2021. Popularisation of Brand Name as a Generic Product Name and Consumers’ Patronage: A Study of Gala Sausage Roll. Journal of Contemporary Social Research. Vol. 5, No 2: 32
3 Mbaka, C.A., Oni, B.O., Udeh, K. & Richard, S.F. 2021. Perception of, and Attitude to, #Metoo Campaign by Social Media Users in Nigeria. MTU Journal of Humanities, Management and Social Sciences. Vol. 2. No 1: 319-340.
4 Mbaka, C.A. and Udeh, K. 2021. The Use of TV Commercials in Retention of Consumers’ Patronage: A Study of Airtel Nigeria. Christopher University Journal of Management and Social Sciences. Vol. 2. No 1.
5 Udeh, K., Mbaka, C.A. & Eze, E.O. 2020. Social Media as a Platform for Propagating Marlian Memes among Youths in University of Lagos, Nigeria. ESUT Journal of Management Sciences. Vol 12. No 1: 221-231.
6 Mbaka, C.A., Udeh, K. & Arugbemi, G.O. 2020. Influence of Online Pop-Up Advertising on Students’ Buying Habits: A Study of Mountain Top University Students. MTU Journal of Entrepreneurship and Sustainable Development. Vol 2. No 2: 121 - 138.
7 Mbaka, Chinyere A. 2020.. The Language Challenge of Diabetes Information and Education in Nigeria’s Multi-lingual Setting. Emerging Trends in Indigenous Language Media, Communication, Gender and Health. New York. IGI-Global (pp. 263-275). DOI: 10.4018/978-1-7998-2091-8.ch01
8 Mbaka, C. A., & Nwaolikpe, O. N. 2020. Newspaper Coverage of Internal Youth Migration in Nigeria. In N. Okorie, B. Ojebuyi, & J. Macharia (Eds.), Handbook of Research on the Global Impact of Media on Migration Issues (pp. 222-234). Hershey, PA: IGI Global. DOI:10.4018/978-1-7998-0210-5.ch013
9 Mbaka, Chinyere A. 2019. Predictors of Social Media Use for Product Promotion among Small and Micro Scale Enterprises (SMEs) in Ondo City, Nigeria. MTU Journal of Entrepreneurship and Sustainable Development, Vol.1. No 1.
10 Mbaka, Chinyere A. 2015. The Entertainment Media and the Socio-cultural and Moral Development of the Nigerian Child. Communication, Society and the Nigerian Child: Issues and Emerging Trends in the 21st Century. Wilson, D. Ed. African Council for Communication Education (ACCE) Book 2015: 159-170.
11 Mbaka, Chinyere A. 2015. Health Communication Research: Tracking Research Trends in the Journal of Communication and Media Research (JCMR). Journal of Communication and Media Research. Vol. 7 No 1:183-198.
12 Mbaka, Chinyere A. 2013. The New Media and Health Communication: Status, Impact, Challenges and Opportunities. Akungba Journal of Historical Studies. Vol. 12: 137-144.
13 (xiii)Mbaka, Chinyere A. 2013. Influence of the Nigerian 2006 Census Campaigns on Perception of, and Attitude to the Census Exercise by Civil Servants in Ibadan, Nigeria. Journal of Communication and Media Research. Vol. 5 No 1: 119 -137.